6 Essentials for Search Marketing Success

1. Increase traffic with SEMaware design and copy
2. Save money by optimizing your SEO/PPC investment
3. Maximize natural search rankings with a killer content strategy
4. Boost conversions by driving the high-quality traffic to your site
5. Grow sales after selecting more effective keywords
6. Win business by outwitting the competition

1 Sure Way to Accomplish Them…

Register for Search Marketing Expo — SMX East
October 6-8, 2008
Jacob K. Javitz Convention Center
New York City

Pre-agenda Rate
Our lowest price offer is available now. An All-Access pass is only $995 — a $600 savings off the on-site rate. This offer expires July 25th.

Don’t miss Search Marketing Expo — the "must-attend" internet and search marketing event of the year on the East Coast. Your satisfaction is guaranteed.

Consider these statistics:

• As much as $500 billion in offline purchases was influenced by the internet in 2007 (eMarketer)
• 89% of consumers making in-store purchases in key categories have conducted research online (BIGResearch)
• 82% of people using local search sites followed up with an offline action, e.g. in-store visit, phone call (TMP Directional Marketing)

Local search isn’t just about "pizza and plumbers," but about the effect search marketing can have on driving conversions, SMX Local & Mobile co-chair Greg Sterling said in a recent webcast. "Consumers buy most of the stuff they buy in the real world. And most of those product purchases… are being influenced by the Internet," Sterling said.

Greg’s case for mastering local search and mobile marketing is compelling. Hear the entire presentation, "National Brands Marketing Local", produced by Search Marketing Now and sponsored by TMP Directional Marketing.

After viewing the webcast, sign up for SMX Local & Mobile. With $500 billion in offline purchases at stake, you can’t afford to miss the only event that gets you up to speed on the platforms, technologies and tactics to leverage these emerging and lucrative marketing channels.

Want to learn more? Here are some helpful links:

• Attend SMX Local & Mobile To Leave The PageRank Pack Behind!
• More Than 40 Speakers Will Present On Local Search And Mobile Marketing At SMX Local & Mobile
• Yahoo!’s Frazier Miller To Keynote SMX Local & Mobile In San Francisco July 24-25
• All New SMX Local & Mobile Agenda Now Up

Plan to attend SMX Local & Mobile in San Francisco July 24-25. We’re confident you’ll be satisfied, so much so that we guarantee it! Register today.

It is only a 5% discount, but if you’re going to SMX Local & Mobile why not fly JetBlue and keep the difference yourself? All you have to do is book online and use the JetBlue promo code. Details are here on the SMX Local & Mobile site.

JetBlue now flies to both SFO and Oakland, though there are many more flights into Oakland. If you’re planning to fly out in the evening, traffic can make both airports difficult to get to. Getting to the Oakland airport can take an hour or more from downtown San Francisco in the evening rush.

Despite their well-publicized melt downs over the last year, JetBlue is still my favorite domestic airline. Most of their people still have that spirit of customer service that most young businesses have. They should bottle that energy.

Speaking of discounts, don’t forget that the early bird discount for SMX Local & Mobile ends at the end of the day tomorrow (Friday, June 20). Register today!

We announced earlier today that Search Marketing Expo will be produced in Singapore for the first time October 13-14 by Barry Smyth and the team at Search Strategies Australia.

For the details, check out the post on the Third Door Media blog.

Short and sweet. Register by the end of the day this Friday, June 20, and you’ll get the lowest rate — just $1095 — on SMX Local & Mobile in San Francisco July 24-25.

SMX Local & Mobile provides the tips, tactics and strategies you’ll implement immediately to achieve outstanding results in local search and mobile marketing. It is the only event for internet marketers that is 100% focused on these emerging opportunities.

Want to learn more about SMX Local & Mobile? Here are posts and links where you can get the details:

• More Than 40 Speakers Will Present on Local Search and Mobile Marketing at SMX Local & Mobile
• Yahoo!’s Frazier Miller To Keynote SMX Local & Mobile In San Francisco July 24-25

Remember, the early bird rate expires this Friday, so register now for just $1095 - a $300 saving off the on-site rate.

Bonus Offer!

Register for SMX now and you’ll get 3 free months of SEOmoz.org Premium Membership* - a $147 value - with your one year subscription. SEOmoz Premium Membership features tools and techniques to improve your search rankings. Join hundreds of other search professionals who rely on SEOmoz Premium Membership for exclusive access to invaluable SEO tools, tips and instructional guides.

* Already an SEOmoz Premium subscriber? We can’t add to your current membership, but look for special discounts for future SMX shows at SEOmoz coming soon!

Speakers for this year’s Search Marketing Expo – SMX Local & Mobile are now posted. In all, more than 40 thought leaders and internet marketing pioneers will be presenting at the event, which will be held July 24-25 in San Francisco.

Only SMX Local & Mobile provides tips, tactics and strategies you’ll implement immediately – and gets it done in just two hyper-focused days. This will be a very intimate event, where you’ll have the opportunity to meet and network with all of the speakers and your fellow attendees.

Register by next Friday, June 20, and get an All Access pass for the low rate of just $1095 – a $300 savings off the on-site price. An All Access pass entitles you to attend the sessions, keynotes and networking events. In addition, you’ll enjoy all of the extras that make SMX events special, including free WiFi in the session rooms, hot lunches and all-day snacks and beverages.

Keep pace with the rapid fire developments in local and mobile internet marketing by catching these must-attend sessions:

• Targeting Locals in a Blended Search World
• Cracking the Code: Inside the Black Box of Local & Mobile Search Algorithms
• Local & Mobile Paid vs. Natural Options & Tradeoffs
• Blended Search in a Mobile World
• Neogeography: Opportunities in Mapvertising
• Managing a Local/Mobile Search Marketing Campaign

See all of the details at the SMX Local & Mobile agenda.

Speakers at SMX Local & Mobile include a keynote address by Frazier Miller, General Manager of Yahoo! Local. Just a few of the speakers you’ll hear from are:

• Chris Sherman, Executive Editor, Search Engine Land
• Brian Kaminski, Managing Director, iProspect San Francisco, iProspect
• Jonathan Ashton, Director of SEO, Agency.com
• Greg Sterling, Founding Principal, Sterling Market Intelligence
• Brad Geddes, Director of Search, LocalLaunch
• Benjamin Rudolph, Interactive Media Buyer, Search Discovery, Inc.
• Cindy Krum, Sr. SEO Analyst, Blue Moon Works, Inc.
• Jordan Kasteler, Senior SEO Analyst, Overstock.com
• Chris Silver Smith, Lead Strategist, Netconcepts LLC
• Steve Espinosa, Director of Product Development, eLocal Listing
• Gib Olander, Director of Business Development, Localeze
• Ian White, CEO, Urban Mapping, Inc.
• Heath Clarke, CEO, Local.com
• Perry Evans, Founder and CEO, Local Matters
• Ted Morgan, CEO & Founder, Skyhook Wireless

…and more than 25 others! See the complete list on the SMX Local & Mobile agenda Day 1 and Day 2 pages.

We’re so confident you’ll be satisfied with the SMX Local & Mobile program that we guarantee it!

Register now for SMX Local & Mobile and you get an incredible rate on this outstanding show – just $1095 for all of the content, keynotes and community that make SMX conferences famous. Don’t miss out. Register today!

Bonus Offer!

Register for SMX now and you’ll get 3 free months of SEOmoz.org Premium Membership* - a $147 value - with your one year subscription. SEOmoz Premium Membership features tools and techniques to improve your search rankings. Join hundreds of other search professionals who rely on SEOmoz Premium Membership for exclusive access to invaluable SEO tools, tips and instructional guides.

* Already an SEOmoz Premium subscriber? We can’t add to your current membership, but look for special discounts for future SMX shows at SEOmoz coming soon!

Our sister site, Search Marketing Now, is presenting two free webcasts next week - don’t miss them!

Tuesday, June 17 at 1 PM, the topic is “Ad Networks Best Practices: Keeping Your Advertisers Happy.” Dana Todd, President Emeritus of SEMPO, and Tom Cuthbert, Moderator of the Click Quality Council, will talk about the current landscape in ad networks. For the ad networks, how can you provide value to your advertisers – and if you’re an advertiser, what can you expect for your ad dollars?

On Wednesday, June 18, at 1PM, Jon Kelly looks at Quality Score – what it is, how it works, and how you can increase Quality Scores in your PPC campaign. Tune in to this webcast, “Decrypting Quality Scores” and find out why you need to understand Quality Score if you want to be successful in paid search. More information and registration at Search Marketing Now.

We have speaker openings for Search Marketing Expo events in Sao Paulo, Brazil, Buenos Aires, Argentina and Mexico City, Mexico for later this year.

The dates for Sao Paulo are August 6 & 7. Buenos Aires and Mexico City will be later in the year.

If you’re interested, please contact Tomy Lorsch by sending an e-mail to info(at)searchmarketingexpo.es.

Register for SMX Local & Mobile today at the Early Bird rate of just $1095 for an All Access pass; you get all of the sessions, keynotes and networking events. In addition, you’ll enjoy all of the extras that make SMX events special, including free WiFi in the session rooms, hot lunches and all-day snacks and beverages.

SMX Local & Mobile is 100% focused on getting internet marketers up to speed on these rapidly-evolving channels. Only SMX Local & Mobile provides tips, tactics and strategies you’ll implement immediately - and gets it done in just two hyper-focused days. This will be a very intimate event, where you’ll have the opportunity to meet and talk with all of the speakers and your fellow attendees.

See all of the details at the SMX Local & Mobile agenda.

We’re so confident you’ll be satisfied with the SMX Local & Mobile program that we guarantee it!

Register now for SMX Local & Mobile and you get an incredible rate on this outstanding show - just $1095 for all of the content, keynotes and community that make SMX conferences famous. Don’t miss out. Register today!

SMX Local & Mobile Posts

• Yahoo!’s Frazier Miller To Keynote SMX Local & Mobile
• SMX Local & Mobile Agenda Posted
• Registration Open for SMX Local & Mobile

Bonus Offer!

Register for SMX now and you’ll get 3 free months of SEOmoz.org Premium Membership* - a $147 value - with your one year subscription. SEOmoz Premium Membership features tools and techniques to improve your search rankings. Join hundreds of other search professionals who rely on SEOmoz Premium Membership for exclusive access to invaluable SEO tools, tips and instructional guides.

* Already an SEOmoz Premium subscriber? We can’t add to your current membership, but look for special discounts for future SMX shows at SEOmoz coming soon!

Driving traffic - and ultimately sales - from local search is an opportunity for marketers who know the tactics, techniques and players unique to this rapidly growing, specialized internet marketing field. The goal of 1-in-5 searches is to find something locally, according to Yahoo!’s research.

SMX Local & Mobile is the only event 100% dedicated to preparing marketers to profit from this opportunity. If your mission is to drive more traffic to location-specific businesses, SMX Local & Mobile provides an intensive crash course of tips, tactics and techniques for success. SMX Local & Mobile is being held July 24-25 in San Francisco.

Yahoo! Local General Manager Frazier Miller is uniquely qualified to discuss the local search opportunity as the person responsible for setting strategy and direction for Yahoo!’s local properties including Yahoo! Local, Upcoming and Yellow Pages.

Miller will discuss Yahoo!’s vision for weaving local information into users’ primary Web starting points, as well as what it means for other local search players. He’ll also address the evolving needs of local searchers and how emerging technologies will be applied to search results to deliver the most relevant local content and results.

Miller’s address opens two days of sessions focused on local and mobile marketing. View details of the program, including descriptions of the nearly 20 sessions, on the SMX Local & Mobile agenda pages.

Register Now and Save

You can take advantage of Early Bird rates for SMX Local & Mobile when you register now! You get all of the content, keynotes, and community that make SMX events famous. We’re so confident you’ll be satisfied with the SMX Local & Mobile program that we guarantee it!

Don’t miss this opportunity. Register today.

Bonus Offer!

Register for SMX now and you’ll get 3 free months of SEOmoz.org Premium Membership* - a $147 value - with your one year subscription. SEOmoz Premium Membership features tools and techniques to improve your search rankings. Join hundreds of other search professionals who rely on SEOmoz Premium Membership for exclusive access to invaluable SEO tools, tips and instructional guides.

* Already an SEOmoz Premium subscriber? We can’t add to your current membership, but look for special discounts for future SMX shows at SEOmoz coming soon!