Archive for August, 2007

9 Reasons to Attend SMX Social Media - Register Before September 7 and Save!

Thursday, August 23rd, 2007

Early bird registration for Search Marketing Expo - SMX Social Media in New York ends September 7. Register now and you’ll get one of only 200 seats. Even better, you save $200 by acting now! And…keep reading for a valuable bonus offer!

SMX Social Media is a must-attend event for interactive marketers who want to learn tactics needed to harness to power of reader-engagement sites and tools like Del.icio.us, Digg, StumbleUpon and Netscape. See the full agenda for this intensive and intimate two-day show happening October 16 & 17 in New York City.

Here are 9 reasons why you should register for SMX Social Media today….

9) Social media marketing (SMM) is one of the only effective ways to reach audiences tuning out traditional media.
8 ) Do SMM right, and you can drive traffic and raise awareness.
7) You’ll get practical tips on how to drive traffic from social media sites and influence social media site audiences. See the agenda for details.
6) You’ll learn from and network with the visionaries and trailblazers of social media and SMM.
5) Del.icio.us founder Joshua Schachter and StumbleUpon founder Garrett Camp will have a keynote conversation with each other…and you.
4) SMX Social Media is hosted by SMM experts Danny Sullivan and Neil Patel.
3) Commercial pitches? You’ll get none.
2) You save $200 by registering before September 7.
1) There are less than 200 tickets left for SMX Social Media. Register today and get yours!

BONUS REASON: Register for SMX Social Media now and you get 3 free months of SEOmoz Premium Membership — a $147 value. SEOmoz Premium Membership features the best tools and techniques to improve your search rankings. You’ll join hundreds of other search professionals who know that SEOmoz Premium Membership provides exclusive access to SEO Tools, Tips and Premium Instructional Guides that are invaluable to anyone trying to learn the secrets of achieving top rankings.

So register for SMX Social Media today and you’ll save $200. And get three free months of SEOmoz Premium Membership — $147 value!

Register for SMX Social Media today!

SMX Social Media - October 16 & 17, 2007
The Metropolitan Pavilion
New York, New York

*Already an SEOmoz Premium subscriber? We can’t add to your current membership, but look for special discounts for future SMX shows at SEOmoz coming soon!

Search Marketing Expo - SMX Producer Third Door Media Teams with Eventos OME to Produce Events in Europe and Latin America

Tuesday, August 21st, 2007

Producing new search marketing events Spain, Portugal and several countries in the Americas; OME to create Spanish and Portuguese versions of Search Engine Land

Redding, CT USA and Madrid, Spain (PR Web) August 21, 2007 - Search Marketing Expo (SMX) events will be produced in Spain, Portugal, Argentina, Brazil, Chile, Mexico and Venezuela as the result of an agreement between SMX parent Third Door Media, Inc. and Spain’s leading interactive marketing event producer, Eventos OME.

In addition, Eventos OME will launch Spanish and Portuguese versions of Third Door Media’s flagship editorial site, Search Engine Land.

“Our relationship with Eventos OME, producer of the largest interactive marketing events in Spain, enables us bring Search Marketing Expo to some of the fastest-growing economies in the world with an experienced and well-connected partner in Ibero-America,” said Third Door Media President Chris Elwell. “In addition, the OME search marketing programming team of Tomy Lorsch and Rafael Fernandez Tamames are well known for producing quality educational sessions.”

“We are thrilled to work along side Danny Sullivan and the Third Door Media team as the hosts of the SMX shows in Spain and Latin America,” said Content Director Lorsch and Operations Director Fernandez Tamames. “There is a strong need for professional conferences on search marketing and we are here to make it happen.”

“The search industry is driven mostly by American companies. That made Third Door Media our best possible partner,” said Brenda Ebenberger, Sales Director at Eventos OME. “Their experience and knowledge in gathering the search marketing community will enable us to provide the best content in each of the markets we serve,” Ebenberger added.

About Search Marketing Expo and Third Door Media

Search Marketing Expo is produced by Third Door Media, Inc. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful. Other Search Marketing Expo events are:

SMX Local & Mobile - Denver, CO, October 1 & 2, 2007
SMX Social Media - New York City, October 16 & 17, 2007
SMX Stockholm - Stockholm, Sweden, October 31 & November 1, 2007
SMX Travel @ PhoCusWright - Orlando, FL November 12 & 13, 2007
SMX London - London, England, November 15 & 16, 2007
SMX West - Santa Clara, CA, February 26-28, 2008
SMX Sydney - Sydney, Australia, April 2008
SMX Advanced - Seattle, WA, June 3-5, 2008

Third Door Media also publishes the fast-growing search marketing news and analysis site Search Engine Land. Search Engine Land was recently named the top blog about search in Advertising Age’s Power 150 ranking of marketing and media blogs. In July 2007, the company launched in beta release Sphinn.com, a social networking site for interactive marketers. 

Third Door Media also produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services.

About Eventos OME

Eventos OME is the organizer of the leading digital marketing event in Spain and has been producing the congress and expo “Online Marketing Espana” (OME) since 2005. OME is led by Sales Director Brenda Ebenberger, Business Development Director Andreas Jurgeleit, Content Director Tomy Lorsch and Operations Director Rafael Fernandez Tamames.

Contacts:
For Third Door Media
Claire Schoen
claire@thirddoormedia.com
+01 (203) 664-1350

For Eventos OME
Brenda Ebenberger
be@online-marketing.es
+011 (34) 902 023 215

Search Marketing Expo - SMX Conference Series Expanding to Australia in 2008

Monday, August 20th, 2007

Australia’s leading search marketing event, Search Summit, to become Search Marketing Expo - SMX Sydney in 2008

Redding, CT USA and Sydney, Australia (PR Web) August 20, 2007 - The Search Marketing Expo -  SMX conference series has added Sydney, Australia to its 2008 schedule. SMX Sydney will be the new name for Australia’s leading search marketing show, Search Summit, as the result of an agreement reached by SMX-producer Third Door Media and Sydney based Search Strategies.

“We’re privileged to have a partner who shares our vision of providing conference delegates with outstanding educational and networking experiences,” said Third Door Media President Chris Elwell. “Satisfied and qualified delegates are the key ingredients for creating a vibrant marketplace, and SMX Sydney will benefit from momentum Barry Smyth and his team created with Search Summit events,” Elwell added.

“Search Summit was about making sure that Australian search practitioners had an educationally focused event. The vision that Third Door Media has for the Search Marketing Expo - SMX brand is tightly aligned with my philosophy on what makes a superior search marketing event,” said Search Strategies Director Barry Smyth. “The Third Door Media content team of Danny Sullivan and Chris Sherman will provide invaluable support to SMX Sydney events,” Smyth added.

Search Marketing Expo - SMX Sydney will be held in April 2008. Companies interested in participating should contact:

In Australia and outside the USA:
Barry Smyth, Director 
mailto: barry@searchstrategies.com.au
Call: (612) 8004-0891

In the USA:
Sean Moriarty, VP of Sales
maito:sean@thirddoormedia.com
Call: (203) 536-4004

About Search Marketing Expo and Third Door Media

Search Marketing Expo is produced by Third Door Media, Inc. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful. Other Search Marketing Expo events are:

SMX Local & Mobile - Denver, CO, October 1 & 2, 2007
SMX Social Media - New York City, October 16 & 17, 2007
SMX Stockholm - Stockholm, Sweden, October 31 & November 1, 2007
SMX Travel @ PhoCusWright - Orlando, FL November 12 & 13, 2007
SMX London - London, England, November 15 & 16, 2007
SMX West - Santa Clara, CA, February 26-28, 2008
SMX Sydney - Sydney, Australia, April 2007
SMX Advanced - Seattle, WA, June 3-5, 2008

Third Door Media also publishes the fast-growing search marketing news and analysis site Search Engine Land, which attracted more than 250,000 unique users in July 2007. Search Engine Land was recently named the top blog about search in Advertising Age Power 150 ranking of marketing and media blogs. Last month, the company launched in beta release Sphinn.com, a social networking site for interactive marketers.

Third Door Media also produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services.

About Search Strategies

Search Strategies is Australia’s only company dedicated to search marketing education. The company produces a series of search marketing workshops targeted at practitioners with mid-level skills known as Search Engine Bootcamp in both Australia and New Zealand. Search Strategies also publishes Search Week, a weekly newsletter and blog for the Australian Search industry and is involved in a number of other search marketing related projects with RBI Events (SearchSchool) and Hannover Fairs (Emarketing & SEO Expo @ Cebit).

Contacts:

For Third Door Media:
Claire Schoen
Claire@thirddoormedia.com
+01 (203) 664-1350

For Search Strategies:
Barry Smyth, Director 
mailto: barry@searchstrategies.com.au
+011(612) 8004-0891

SMX News August 2007: Local & Mobile “Early Bird” Sticking Around, Social Show Focus, A Preview of Travel

Thursday, August 16th, 2007

We heard from several people last night that the early bird registration for Search Marketing Expo - SMX Local & Mobile snuck up on them. Spotting what may be a trend, we’re extending the early bird rate until close of business on Friday. Register now for only $995! You’ll save $200.

Local and mobile search are two of the hottest topics in interactive marketing today. And SMX Local & Mobile is the only event dedicated to sharing the strategies and tactics that search marketers and their managers need to know to take advantage of the opportunity. Check out the full agenda here and the descriptions of these featured sessions:

The Future of LoMo: When Technologies Collide
Understanding Intent: What Local/Mobile Searchers Want
Mobile Search: Beyond 10 Blue Links
SEO Best Practices for Local Search
Advertising Options for Local Search

SMX Local & Mobile keynote speaker is Peter Horan, one of the sharpest and most experienced minds in interactive media and marketing. Peter is CEO of IAC Media & Advertising, where he’s responsible for the strategic growth of the IAC’s Media & Advertising businesses including Ask.com and Citysearch — both significant players in local search.

Don’t miss the only show focusing 100% on local and mobile search - SMX Local & Mobile, October 1-2 in Denver. Register today and save $200.

SMX Social Media: Focus On Tactics

We got a question this week about SMX Social Media, which will be held October 16-17 in New York City. The writer wanted to know if the conference “addresses the concepts and practices of social media as marketing channels.”

Danny Sullivan, who is co-chairing the conference, answered this way: “I think you’re asking, is this meant to get you thinking about social media or actually diving in on tactics you can use. It’s very heavy on tactics. We assume you’re already convinced about social media, so we mainly focused on telling you how to promote in various ways.”

Convinced social media is the way to reach audiences who are tuning out traditional media? Need actionable information on leveraging social media platforms? SMX Social media is for you. Check out the full agenda here. Then register.

Sneak Preview Webcast for SMX Travel @ PhocusWright

We’re jazzed about our partnership with the leading information source for the online travel industry, PhoCusWright, on the SMX Travel show. SMX Travel will be in Orlando November 12-13. Chris Sherman is programming this show and has begun confirming speakers. Check out the full agenda here.

Curious about the content we’ll present at SMX Travel? Register for the August 30 webcast Online Travel Search: Tapping into Consumer Trends for a preview. Registration for the webcast is free.

Stockholm & London Agenda Progress

The agendas for the Oct. 31-Nov. 1 SMX Stockholm and November 15-16 SMX London shows will be posted at the end of the month. We’ll have more to say about that in the September SMX News.


 

Last Chance - Lowest Rate on SMX Local & Mobile. Register Now!

Sunday, August 12th, 2007

Rates for Search Marketing Expo – SMX Local & Mobile are going up at close of business on Wednesday. You save $200 by registering before the deadline.

SMX Local & Mobile is the only event 100% focused on getting marketers up to speed on this emerging search marketing opportunity.

Register by August 15th for the “early bird” rate and get a spot at this limited-capacity event. SMX Local & Mobile will be in Denver October 1 & 2. Register now and save!

Check out the agenda that conference co-chairs Chris Sherman, Search Engine Land executive editor, and Locals Only columnist Greg Sterling crafted to keep you ahead of the curve on all aspects of local and mobile search marketing.

To see the complete list of speakers visit our agenda page. And visit our Network page for the companies participating in SMX Local & Mobile, including Ingenio, Local.com, Superpages.com, OrangeSoda, PinPoint Interactive Media, and Website Magazine.

Don’t wait to register for SMX Local & Mobile. No other conference is dedicated 100% to local and mobile search marketing education. October is right around the corner. You get the best rate by registering today!