Archive for November, 2007

Speaking At SMX West

Tuesday, November 27th, 2007

Interested in speaking at our upcoming SMX West conference? We’re now taking submissions through the Speaker Pitch Form that was updated today, with all open sessions listed.

Please use this form even if we know you and you have spoken before. We’re moving to a centralized conference management system and submitting through the form helps us keep everything organized, and get pitches quickly to the person who’s coordinating each session.

Ready to pitch? Again, please use the Speaker Pitch Form (not email) to express your interest. Thanks, and we hope to see you at the show!

Search Marketing: Everything You Wanted to Know But Were Afraid to Ask - A Free Webcast

Tuesday, November 27th, 2007

Search Engine Marketing essentials — from Search Engine Optimization to Paid Search, Web Analytics and beyond — will be explained in this free webcast presented by search and internet marketing expert Detlev Johnson

Redding, CT (PR Web) November 26, 2007 – Search engine marketing continues to represent a growing piece of any marketing campaign. According to the search marketing organization SEMPO, marketers spent $9.4 billion on search engine marketing in 2006, a 62% increase over 2005 spending.

Traditional marketers know they need to adopt some of the tactics of search marketing – but where to start? How do you even understand the language of search – SEO, PPC, SEM, SMM, usability, inclusion, analytics, – what does it all mean? And does it impact today’s marketing and advertising campaigns?

On Thursday, December 13 at 1:00 PM Eastern Standard Time, Detlev Johnson, one of the leading experts in the search marketing industry, will deliver an introduction to search marketing in the webcast “Search Marketing – The Basics.”

“More and more we’re finding traditional marketers turning to Search Marketing Now webcasts– the presentations cover a range of information for both the novice and expert alike. Detlev’s webcast will provide the basics for anyone getting to know search marketing,” said Claire Schoen, Director of Search Marketing Now.

Johnson, who founded the I-Search Forum in the late 1990s, is widely acknowledged as a top technical search-marketing expert and industry leader. He’s a well-known speaker at industry conferences, and is currently president of SearchReturn, a fully moderated free email newsletter and digest of subscriber posts.

Search Marketing Now webcasts are live, online presentations delivered in a PowerPoint presentation and streaming audio. The webcast will last approximately 50 minutes, including a live Question and Answer session with the speaker. (Attendees may submit questions during the webcast.) Registration is still open and there is no charge for the webcast.

For more information, visit http://searchmarketingnow.com.

This webcast is sponsored by Search Marketing Expo - SMX West, coming to Santa Clara, February 26-28, 2008. Programmed by Search Engine Land Editors Danny Sullivan and Chris Sherman, SMX West will deliver tips, tactics, and techniques for marketers of all levels and expertise. Whether you’re new to search, or are a seasoned pro, you’ll learn something new at SMX West. For more information, visit http://smxwest.com.

SMX West 2008 Agenda Up: 3 Days, More Than 50 Sessions!

Thursday, November 15th, 2007

Check out the just-posted agenda for Search Marketing Expo - SMX West and see why this event is the “must-attend” search marketing event of 2008. SMX West will be held February 26-28, 2008 at the Santa Clara Convention Center.

SMX West has sessions designed just for you, whether you’re just starting in search marketing our you’re a seasoned expert. Your All Access registration pass gets you in to the more than 50 search marketing sessions on the agenda.

  • New to search? Participate in the SMX Boot Camp which covers all the bases of search marketing success: copywriting, link building, paid search fundamentals and search engine friendly web design. After the Boot Camp, you’ll have two full days to dive deep on your areas of interest before SMX West unwinds.
  • Got some experience? Learn the latest techniques for achieving superior results in both paid and organic search marketing. There are more than 20 sessions designed just for your skill level.
  • An expert? Heard of Search 3.0? Search 4.0? SMX West has entire days dedicated to keeping you ahead of the curve with the inside scoop on future developments that only the editors of Search Engine Land can deliver, topics like the personalized search revolution, the social graph, and searcher behavior.

This three-day, multiple track event is programmed by Search Engine Land Editor-in-Chief Danny Sullivan and Executive Editor Chris Sherman - the most experienced and search-industry connected editorial team anywhere.

Register for SMX West today and pay only $1,195. You get all three-days of sessions, networking and special events - including SMX Bash - that Search Marketing Expo events are know for. Plus, your satisfaction is guaranteed.

And, register now and you get a special bonus offer– 3 free months of SEOmoz Premium Content with your paid annual subscription. Check out the details here.

SMX London Only 8 Days Away – Register Today!

Wednesday, November 7th, 2007

The signs are that SMX London is going to be a absolutely cracking event.Multilingual Search World Edition

 

Search Marketing Expo - SMX London kicks off next Thursday, 15 November. Don’t miss your opportunity to attend. Register today!

SMX London is for search marketers who want to learn the latest techniques and best practices for driving qualified traffic to their sites. In addition, you’ll leave SMX London knowing what’s coming next for natural and paid search and how you can be prepared.

Whether you are just getting started in search marketing or an experienced professional, SMX London has sessions designed just for you.

Want to learn more? Hear conference chair Chris Sherman, Executive Editor of Search Engine Land, describe the comprehensive, two-day program in his own words on the SMX London sneak preview podcast. Search Engine Land Editor-In-Chief Danny Sullivan will join Chris in moderating the proceedings.

SMX London’s keynote speaker will be Mario Queiroz, Google’s Vice President, Products, Europe, Middle East & Africa. Queiroz will address how Google makes products such as YouTube, mobile search, AdWords, AdSense, Google Maps and more work for Europe and beyond. He headlines a program featuring scores of speakers from the UK and around the world. Speakers include:

  • Erica Schmidt, Global Search Director, Isobar
  • Nathan Buggia, Lead Program Manager, Microsoft Live Search Webmaster Center
  • Jonty Kelt, Vice President, Search, International, DoubleClick
  • Jonathan Beeston, Director, Client Services, Efficient Frontier
  • Gord Hotchkiss, CEO, Enquiro
  • Dave Naylor, SEO, Bronco
  • Richard Firminger, Regional Sales Director, Yahoo! Search Marketing, Northern Europe
  • Mel Carson, adCenter Community Manager, Europe MSN, Microsoft
  • Rob Kerry, Head of Search, Ayima Search Marketing
  • Shari Thurow, Founder and SEO Director, Omni Marketing Interactive
  • Gillian Muessig, President, SEOmoz

See all of the descriptions and speakers on the full conference agenda.

Don’t miss the outstanding programming, networking and insightful keynotes that you’ll get only at SMX London.

Register today!

Travel & Hospitality Marketers: Last Call For SMX Travel In Orlando

Sunday, November 4th, 2007

Don’t miss the opportunity to attend SMX Travel @ PhoCusWright if you are responsible for driving online travel sales or managing the people who do. SMX Travel happens November 12-13 in Orlando, FL! Register today and secure your place.

SMX Travel is designed for online marketers who want to dive deep into the travel vertical, and delivers techniques and best practices you’ll implement immediately to improve the effectiveness of your search marketing.

This two day event covers the latest organic and paid search advertising intelligence from leading travel search specialists. Sessions include:

- Optimizing the Paid/Organic Mix: Successful Strategies for Maximizing Travel Search Marketing ROI
- Those Who Do…Tell: Effective Travel SEM Case Studies
- How Consumers Use Search in Travel

Get answers to the questions that have been stumping you at these interactive sessions:
- Meet the Search Engines - Google, Yahoo! and Microsoft
- Meet the Travel Meta Search Engines - Farecast, Sidestep & Kayak
- “How ya doing?” Critiques, Appraisals and Kudos from Travel SEM Experts (Two sessions!)

Check out the full agenda.

You’ll also participate in sessions from leading SEM media and tools providers including Yahoo!, ComScore and Hitwise.

Search Engine Land Executive Editor Chris Sherman programmed SMX Travel in cooperation with analysts at PhoCusWright, which has been providing strategic intelligence to the online travel industry for nearly 15 years. Chris is well known by search marketers, having programmed scores of leading search marketing events and written several books on search marketing, including “Google Power: Unleash the Full Power of Google,” published by McGraw-Hill.

See the full agenda and speaker line up for SMX Travel @ PhoCusWright and register today.