Archive for April, 2008

SMX Local & Mobile Pre-Agenda Rate Expires Friday

Sunday, April 27th, 2008

We’re going to be holding Search Marketing Expo - SMX Local & Mobile July 24-25 in San Francisco this year. LoMo is for those who want to learn to leverage the opportunities in these two rapidly emerging areas of interactive marketing.

The pre-agenda rate for SMX Local & Mobile ends this Friday, May 2. Register now for only $995.

SMX Local & Mobile will be an intimate conference held at the newly renovated J.W. Marriott hotel in San Francisco’s Union Square. Here’s what you can expect from an SMX event and our guarantee that you’ll be satisfied.

We hope to see you in San Francisco. You save by registering before May 3.

SMX Madrid Agenda Set For May 20-21 Event

Monday, April 21st, 2008

The agenda for the first Search Marketing Expo - SMX Madrid is now posted. Here’s the link to the the site, but if you don’t read Spanish you should probably keep reading here. SMX Madrid will be held May 20-21 and will be conducted in Spanish.

Program highlights include first-time appearances in Spain for SearchEngineLand’s Danny Sullivan and SEOmoz’s Rand Fishkin. Danny will be on the hot seat for a Keynote Q&A and Rand will be delivering a keynote address.

Here are some other highlights:
• Google Search Quality Analyst, Luisella Mazza, will address questions about SERPS and indexing issues.
• There will be two sessions about developing applications for social networks. Eric Tholome, a Group Product Manager at Google, will discuss using the new Google OpenSocial API. In addition, Gi Fernando, director at techlightenment UK, will lead a hands-on workshop for developing Facebook apps.
• If you are obsessed with landing page optimization, professor and design philosopher Ariel Guersenzvaig will conduct a practical, 90-minute workshop using the paper prototyping methodology. You’ll learn how to optimize landing pages to boost conversions in this break out session.

Others speaking at SMX Madrid include:
• Ariel Schvarztein, previously responsible for the online activities of Expedia in several European markets, on paid search
• French writer Bernard Girard, author of “The Google Model: A Management Revolution”
• Ismael El-Qudsi, previously Windows Live Search Manager
• Fernando Maciá, author of the first and only book on SEO in Spanish
• Nuño Valenzuela, Search Marketing Director from travel website MuchoViaje.com

SMX Madrid will also feature several presentations on targeting markets around the world including: Thomas Bindl - Germany, Motoko Hunt - Asia, Rand Fishkin - North America, Andrew Girdwood - Britan, Matias Perel - Latin markets focusing on Brazil, Lenner de Rijk - the Dutch market, and Massimo Burgio, Italy.

Finally, muchos gracias to the SMX Madrid sponsors: Nedtstat, Traffic4U, Overalia, Atraczion, Xiti Analytics and Yahoo!

Join us in May for SMX Madrid!

Registration Open for SMX Local & Mobile

Thursday, April 17th, 2008

You can now register for SMX Local & Mobile, which will be held July 24-25 in San Francisco. Register before April 26th and you get the special pre-agenda rate of just $995.

SMX Local & Mobile is a two day, two track program designed to get you up to speed on these two emerging and rapidly converging areas of internet and search marketing. Check out the full description here.

Search Engine Land’s Chris Sherman and local media expert Greg Sterling are programming SMX Local & Mobile again this year. The first SMX LoMo was a hit. Here’s the coverage from last year’s event.

Register for SMX Local & Mobile today for the lowest rate. We look forward to seeing you in San Francisco.

Search Marketing Expo - SMX Advanced Adds Developer Day to Program

Monday, April 14th, 2008

Redding, CT April 14, 2008. Search Marketing Expo announced that it will produce Developer Day @ SMX Advanced on June 4. Application developers and their managers will learn best practices and practical insight on building search-friendly web applications by attending the program.

SMX Advanced is being held in June 3-4 in Seattle, WA, at the Bell Harbor International Convention Center. Developer Day @ SMX Advanced will be held June 4.

Developer Day sessions will discuss implementing search engine optimization techniques for a variety of platforms, including ASP.Net/Silverlight, PHP, Ruby, and Flash. Visit the SMX Advanced web site to see the full agenda and registration options.

About SMX Advanced and Third Door Media, Inc.

Search Marketing Expo - SMX Advanced is produced by Third Door Media, Inc. Third Door Media’s mission is to empower internet and search marketing professionals by providing trusted content and community services they need to be successful. Other Search Marketing Expo events include SMX West, SMX East, SMX Local & Mobile, SMX Social Media Marketing, SMX Munich, and SMX London. See the full list here.

Third Door Media also publishes the search marketing news and analysis site Search Engine Land, produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services, and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.

Pictures From SMX Munich ‘08

Sunday, April 13th, 2008

Last week we kicked off our inaugural SMX Munich event, and by all accounts it was a big success. Attendee turnout exceeded expectations, and exhibitors reported robust (and well-qualified) traffic throughout both days in the exhibit hall (and, of course, the food was a highlight, with an absolutely mouthwatering spread of local Bavarian dishes and delicacies). Here are a few pictures from the event:

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Now Accepting Session Pitches For SMX Local & Mobile

Tuesday, April 8th, 2008

Do you have a topic you’d like to see covered in a session at SMX Local & Mobile in San Francisco on July 24-25, 2008? Something you’d like to see covered in depth, or a discussion of advanced strategies and tactics for getting the most out your local and mobile search marketing campaigns?

If so, I’d like to hear from you. Please head over to the SMX pitch form and describe your idea(s) for sessions at the show. Please include:

  • Proposed session title
  • One paragraph description of the session
  • Optional: Speakers who you think are most qualified for this panel

Remember that all sessions at SMX usually feature 3-4 speakers with 10-15 minutes each of speaking time, so please make sure your idea will accommodate that format. I’m not interested in any pitches for sessions where a single individual would speak for an entire session. And also please remember, no product or service pitches.

Ready to pitch? Please only use the SMX pitch form—I’m traveling in Europe and Asia and have limited net access for the next few weeks, so I won’t be able to acknowledge every pitch, but will get back to you if your idea is used in whole or part for the event.

SMX Social Media Marketing In Two Weeks! Register Now

Monday, April 7th, 2008

Are you responsible for driving traffic to your Web site? Or building awareness with the difficult-to-reach demographic groups like teens and “20 somethings”?

Then don’t miss Search Marketing Expo - SMX Social Media Marketing in Long Beach, CA, April 22-23. Register today to reserve your place.

SMX Social Media Marketing is a must-attend event for internet marketers who want to harness the power of reader-engagement sites and tools like Del.icio.us, Digg, Facebook, StumbleUpon, Netscape and Wikipedia.

This event is all about practical advice from the trail-blazing marketers who have mastered marketing on social media sites. SMX Social Media Marketing = tips, techniques and best practices.

Program chair and Search Engine Land Editor-In-Chief Danny Sullivan has crafted a program that dives deep into social media. SMX Social Media Marketing will explore current opportunities and future developments, offering both fundamental and advanced panels on topics including:

• Social Media Marketing Essentials
• Linkbait - Chumming for Traffic on Social Media Sites
• Extra! Extra! The Social News Sites
• A Marketer’s Guide to Social Bookmarking & Tagging
• Effectively Leveraging Social Networking
• Evangelist - The Marketer’s Role in SMM
See the complete agenda

SMX Social Media Marketing will be held at the Westin Long Beach, an ideal venue to host this intensive and intimate 2-day program. We’ve crafted the ideal environment for leaning: intimate setting, Wi-Fi furnished, and ample time for networking with the presenters and fellow attendees.

Don’t miss SMX Social Media Marketing. Tickets are limited. Register today!

SMX Advanced Keynotes: Johnson and Cutts

Thursday, April 3rd, 2008

We’re very pleased that Microsoft’s Kevin Johnson and Google’s Matt Cutts will be featured presenters at Search Marketing Expo — SMX Advanced in Seattle June 3-4.

You can see the full SMX Advanced agenda here or click here to register.

Kevin Johnson is President of the Platform & Services Division at Microsoft. He oversees the Windows and Online Services businesses and sits on Microsoft’s Senior Leadership Team, which sets overall strategy and direction for the company.

In this keynote, Kevin will cover Microsoft’s aspirations in the search and online advertising space, including the roles of Live Search and MSN.

Google’s ambassador to the SEM community, Matt Cutts, will entertain questions from the audience to close the first day of SMX Advanced. Matt heads Google’s web spam team and has been addressing webmaster issues for Google since 2000.

Don’t miss out — register today! SMX Advanced has limited seating and sold out last year. We guarantee your satisfaction and an experience unlike any other.

Bonus offer: Register for SMX Advanced now and you get a special bonus offer — 3 free months of SEOmoz Premium Content with your paid annual subscription. Check out the details here.