Driving traffic - and ultimately sales - from local search is an opportunity for marketers who know the tactics, techniques and players unique to this rapidly growing, specialized internet marketing field. The goal of 1-in-5 searches is to find something locally, according to Yahoo!’s research.

SMX Local & Mobile is the only event 100% dedicated to preparing marketers to profit from this opportunity. If your mission is to drive more traffic to location-specific businesses, SMX Local & Mobile provides an intensive crash course of tips, tactics and techniques for success. SMX Local & Mobile is being held July 24-25 in San Francisco.

Yahoo! Local General Manager Frazier Miller is uniquely qualified to discuss the local search opportunity as the person responsible for setting strategy and direction for Yahoo!’s local properties including Yahoo! Local, Upcoming and Yellow Pages.

Miller will discuss Yahoo!’s vision for weaving local information into users’ primary Web starting points, as well as what it means for other local search players. He’ll also address the evolving needs of local searchers and how emerging technologies will be applied to search results to deliver the most relevant local content and results.

Miller’s address opens two days of sessions focused on local and mobile marketing. View details of the program, including descriptions of the nearly 20 sessions, on the SMX Local & Mobile agenda pages.

Register Now and Save

You can take advantage of Early Bird rates for SMX Local & Mobile when you register now! You get all of the content, keynotes, and community that make SMX events famous. We’re so confident you’ll be satisfied with the SMX Local & Mobile program that we guarantee it!

Don’t miss this opportunity. Register today.

Bonus Offer!

Register for SMX now and you’ll get 3 free months of SEOmoz.org Premium Membership* - a $147 value - with your one year subscription. SEOmoz Premium Membership features tools and techniques to improve your search rankings. Join hundreds of other search professionals who rely on SEOmoz Premium Membership for exclusive access to invaluable SEO tools, tips and instructional guides.

* Already an SEOmoz Premium subscriber? We can’t add to your current membership, but look for special discounts for future SMX shows at SEOmoz coming soon!

Registration for our New York City Search Marketing Expo show — SMX East — is now open. SMX East will be held October 6-8, 2008 in the Jacob Javits Convention Center.

SMX East will offer programming for internet and search marketers of all skill levels. Register now and you take advantage of our pre-agenda rate. You pay just $995 for all the sessions, networking and other goodies for which SMX events are known. Your statisfaction is guaranteed!

We’re also offering the Networking Pass for those interested in attending only the Expo Hall and networking events. And Expo Only passes are free to everyone who pre-registers for SMX East. Not certain what pass is right for you? Check out what you get with each kind here.

Check back here for details on SMX East. We look forward to seeing you at the show!

Developments continue rapidly in the local and mobile marketing space, and we’re getting pumped for this year’s SMX Local & Mobile conference, July 24-25 in San Francisco.

Chris Sherman and Greg Sterling, who are programing SMX LoMo this again this year, have put together an entirely new program for this year’s event. Check the agenda out here. Some of the new sessions added include:

• Targeting Locals in a Blended Search World
• Cracking the Code: Inside the Black Box of Local & Mobile Search Algorithms
• Local & Mobile Paid vs. Natural Options & Tradeoffs
• Blended Search in a Mobile World
• Neogeography: Opportunities in Mapvertising
• Managing a Local/Mobile Search Marketing Campaign
  

  Reserve your spot at SMX Local & Mobile by reigistering today.

We’re now accepting speaking proposals for SMX Local & Mobile, taking place in San Francisco on July 24-25, 2008. We’ve got an all new agenda for the show.

Please note that the agenda is final for the show, and we will only consider pitches for specific panels. There are a limited number of openings, and we expect to fill them quickly, so don’t delay if you want to be considered.

Ready to pitch? Click over to our SMX Speaker Pitch Form and follow the instructions there.

If you’re planning to attend Search Marketing Expo - SMX Advanced in Seattle next month, now is the time to register. Here’s why: