Archive for the ‘General’ Category

Pictures From SMX Munich ‘08

Sunday, April 13th, 2008

Last week we kicked off our inaugural SMX Munich event, and by all accounts it was a big success. Attendee turnout exceeded expectations, and exhibitors reported robust (and well-qualified) traffic throughout both days in the exhibit hall (and, of course, the food was a highlight, with an absolutely mouthwatering spread of local Bavarian dishes and delicacies). Here are a few pictures from the event:

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SMX Social Media Marketing In Two Weeks! Register Now

Monday, April 7th, 2008

Are you responsible for driving traffic to your Web site? Or building awareness with the difficult-to-reach demographic groups like teens and “20 somethings”?

Then don’t miss Search Marketing Expo - SMX Social Media Marketing in Long Beach, CA, April 22-23. Register today to reserve your place.

SMX Social Media Marketing is a must-attend event for internet marketers who want to harness the power of reader-engagement sites and tools like Del.icio.us, Digg, Facebook, StumbleUpon, Netscape and Wikipedia.

This event is all about practical advice from the trail-blazing marketers who have mastered marketing on social media sites. SMX Social Media Marketing = tips, techniques and best practices.

Program chair and Search Engine Land Editor-In-Chief Danny Sullivan has crafted a program that dives deep into social media. SMX Social Media Marketing will explore current opportunities and future developments, offering both fundamental and advanced panels on topics including:

• Social Media Marketing Essentials
• Linkbait - Chumming for Traffic on Social Media Sites
• Extra! Extra! The Social News Sites
• A Marketer’s Guide to Social Bookmarking & Tagging
• Effectively Leveraging Social Networking
• Evangelist - The Marketer’s Role in SMM
See the complete agenda

SMX Social Media Marketing will be held at the Westin Long Beach, an ideal venue to host this intensive and intimate 2-day program. We’ve crafted the ideal environment for leaning: intimate setting, Wi-Fi furnished, and ample time for networking with the presenters and fellow attendees.

Don’t miss SMX Social Media Marketing. Tickets are limited. Register today!

SMX Advanced Keynotes: Johnson and Cutts

Thursday, April 3rd, 2008

We’re very pleased that Microsoft’s Kevin Johnson and Google’s Matt Cutts will be featured presenters at Search Marketing Expo — SMX Advanced in Seattle June 3-4.

You can see the full SMX Advanced agenda here or click here to register.

Kevin Johnson is President of the Platform & Services Division at Microsoft. He oversees the Windows and Online Services businesses and sits on Microsoft’s Senior Leadership Team, which sets overall strategy and direction for the company.

In this keynote, Kevin will cover Microsoft’s aspirations in the search and online advertising space, including the roles of Live Search and MSN.

Google’s ambassador to the SEM community, Matt Cutts, will entertain questions from the audience to close the first day of SMX Advanced. Matt heads Google’s web spam team and has been addressing webmaster issues for Google since 2000.

Don’t miss out — register today! SMX Advanced has limited seating and sold out last year. We guarantee your satisfaction and an experience unlike any other.

Bonus offer: Register for SMX Advanced now and you get a special bonus offer — 3 free months of SEOmoz Premium Content with your paid annual subscription. Check out the details here.

SMX Advanced Agenda Up! 2 Days, 3 Tracks Of High-Level SEM In Seattle

Tuesday, March 25th, 2008

The agenda for Search Marketing Expo - SMX Advanced is now available here. The show will be held in Seattle June 3-4.

If you’re an experienced search marketer, SMX Advanced is the event for you. This intimate, cutting edge two-day event features sessions addressing issues that you won’t find anywhere else. Check out the agenda for the complete list including:

  • Blow Your Mind Link Building Techniques
  • Bot Herding
  • Convertion Optimization: Winning After They Arrive
  • Buying Sites For SEO
  • and Give It Up! — the session where leading search marketing pros reveal their most closely–held secrets and techniques

Along with two-day organic SEO and PPC tracks, we’ve added specialty programming to SMX Advanced. The SEM Business track has sessions that will help SEM business owners and managers be more successful. And, the Developer Day track will dive deep on SEM-friendly development techniques and tactics.

SMX Advanced sold out last year, so register early to reserve your place.

Get Your Ticket For SMX Social Media: Rate Increases March 15

Tuesday, March 11th, 2008

You’ll be a master of marketing on social media sites after attending SMX Social Media.

SMX Social Media is the only event dedicated to getting marketers up to speed on how to leverage the communities on social news, networking, bookmarking and knowledge sites. Need more reasons to attend? Here are 10 more.

Register today and save on your ticket for SMX Social Media. Prices increase on March 15 (that’s this Saturday), so lock in at the incredible rate of only $1195. You get all of the content, keynotes and community that make SMX events famous. See the full agenda and all of the social media marketing experts who will be speaking.

Don’t wait. Register today for SMX Social Media before rates increase March 15.

Bonus offer: Register now and you get a special bonus offer– 3 free months of SEOmoz Premium Content with your paid annual subscription. Check out the details here.

10 Reasons to Attend SMX Social Media - Register Before March 15 and Save!

Tuesday, March 4th, 2008

Early bird registration for Search Marketing Expo - SMX Social Media in Long Beach, CA ends March 15. Register today and you’ll pay only $1195 for all the sessions, keynotes, networking and parties. Space is limited so secure your spot now.

This West Coast version of SMX Social Media is an encore presentation of the standing-room only New York City edition presented last autumn. Attendees Dugg (sic) it. You will too! See what they said about SMX Social Media below.

SMX Social Media is a must-attend event for internet marketers who want to learn tactics needed to harness the power of reader-engagement sites and tools like Del.icio.us, Digg, StumbleUpon and Netscape. You’ll be a master of social media marketing (SMM) after attending SMX Social Media. See the full agenda and who’ll be speaking at this intensive and intimate two-day conference.

Here are 10 reasons why you should register for SMX Social Media today….
10. SMM is one of the only effective ways to reach audiences tuning out traditional media.
9. Do SMM right, and you can drive traffic, raise awareness and improve your link popularity.
8. You’ll get practical tips on how to drive traffic from social media sites and influence social media site audiences. See the agenda for details.
7. Maximize your networking experience before SMX Social Media with SMX Connect, the event’s own social networking site!
6. You’ll learn from and network with the visionaries and trailblazers of social media and SMM.
5. Wikia Search founder Jimmy Wales and Mahalo founder Jason Calacanis will have a keynote conversation with each other…and you.
4. SMX Social Media is hosted by Danny Sullivan, founder of the social news site Sphinn.com.
3. Commercial pitches? You’ll get none.
2. You save $100 by registering before March 15.
1. There are fewer than 200 tickets left for SMX Social Media. Register today and get yours!

BONUS REASON: Register for SMX Social Media now and you get 3 free months of SEOmoz Premium Membership — a $147 value.* SEOmoz Premium Membership features the best tools and techniques to improve your search rankings. You’ll join hundreds of other search professionals who know that SEOmoz Premium Membership provides exclusive access to SEO Tools, Tips and Premium Instructional Guides that are invaluable to anyone trying to learn the secrets of achieving top rankings.

What Attendees Said About SMX Social Media

“SMX Social Media goes in the books as one of my favorite conferences, for several reasons…One, social media marketing is fun, right?….Two, it was a “who’s who” of search marketing…Three, it was a great chance to say ‘hi’ to old friends and make new ones.”
- What I Loved About (and Learned From) SMX Social Media, Small Business SEM

“SMX Social Media was a success, with informative and interesting presentations, and a laid-back fun atmosphere that made it enjoyable for all.”
- SMX Social Media NYC Day 2 Recap, Online Marketing Blog

“Danny Sullivan and the rest of the team at SMX continue to exceed my expectations. They definitely know how to put on a world class conference. Honestly, going into this conference my expectations weren’t very high. I was thinking that because it was such a small show that it wouldn’t be all that great. I couldn’t have been more wrong. Literally, there are no details that go unnoticed at SMX.”
- SMX Social Media Recap, CameronOthius.com

*Already an SEOmoz Premium Member? We can’t add to your current membership, but look for special discounts for future SMX shows at SEOmoz coming soon!

Scheduling Tools, Networking Lunches Added for SMX West

Wednesday, February 20th, 2008

Less than a week to go until Search Marketing Expo - SMX West in Santa Clara. Not registered? There’s still time.  Register today.

If you are registered as an All Access or Networking Pass attendee (see what these are here), we’ve just spun up some tools to help you organize your time and meet people interested in the same things as you are.

Session Scheduling Tool
 
The session scheduling tool is available through our SMX Connect system that we messaged you about earlier. To use it:
 
1) Be sure you’ve first accessed SMX Connect and created a profile.
2) Use the My Schedule tab at the top of the page, after you’ve logged into SMX Connect.
3) The tab will take you to a slightly different site. You’ll see a list of all sessions that are happening during the conference, including SMX Meet & Eat.
4) To build your own schedule, just click on the plus symbol next to a session, and that will add it to your My Schedule list. Change your mind? Click the red minus symbol when shown to remove a session. Want to learn more about a session? Click on the session name for a description.
 
SMX Meet & Eat
 
As part of our networking activities, we have a vareity of special tables that have been reserved so you can easily meet others interested in the same topics. We call these our SMX Meet & Eat tables.
 
There are no presentations and no moderators for SMX Meet & Eat. You simply turn up and connect naturally with others.
 
A list of the topics by day are below:
 
Tuesday, Feb. 26
SMX Meet & Eat: Finding An SEM Firm
SMX Meet & Eat: In House SEMers
SMX Meet & Eat: International SEM
SMX Meet & Eat: Mobile SEM
SMX Meet & Eat: Non-Profit SEMers
SMX Meet & Eat: PPC Tools I Use
SMX Meet & Eat: Small Business SEM
SMX Meet & Eat: Video SEM
SMX Meet & Eat: Lunch With A Google Search Engineer (1)
SMX Meet & Eat: Lunch With A Google Search Engineer (2)

Wednesday, Feb. 27
SMX Meet & Eat: Affiliate Marketing
SMX Meet & Eat: B2B SEMers
SMX Meet & Eat: Branding Issues
SMX Meet & Eat: Local SEM
SMX Meet & Eat: Offline Influence On Search
SMX Meet & Eat: Reputation Management
SMX Meet & Eat: SEO Tools I Use
SMX Meet & Eat: Social Media Marketing
SMX Meet & Eat: Lunch With A Google Search Engineer (1)
SMX Meet & Eat: Lunch With A Google Search Engineer (2)
 
Thursday, Feb. 27
SMX Meet & Eat: Behavioral Targeting
SMX Meet & Eat: Big, In-House SEO
SMX Meet & Eat: Flash, AJAX & Other SEO Challenges
SMX Meet & Eat: Growing Your Small SEM Firm
SMX Meet & Eat: Non-Paid Linking Strategies
SMX Meet & Eat: Retailers & SEM
SMX Meet & Eat: PPC, Paid Search & Search Advertising
SMX Meet & Eat: Web Analytics
SMX Meet & Eat: Lunch With A Google Search Engineer
SMX Meet & Eat: Lunch With A Google Search Engineer
 
There are seats for 10 people at each table, except for the special “Lunch With A Google Search Engineer” tables, where there are only 9 spaces (the 10th is for the actual Google engineer).
 
Seats are first come, first served — and you can reserve them ahead of time. You need to do that using the Session Scheduling tool. Simply pick the lunchtable you want, then choose “Add To My Schedule.”
 
Please be aware that it is possible for more than the maximum number of people to sign-up for a particular table. Seats will only be guaranteed for those who sign-up first. If there are seats free in case someone does not show up with the lunchtime gathering officially starts (15 minutes after lunch itself begins), then the seats will be given away first come, first serve to people actually waiting at the table. IE, there is no “stand by” list we’ll be working from. So please don’t be disappointed. Book your table.
 
The tables can be found by looking for the blue tablecloths, then look for the sign that matches the topic of your table. There will be a list of all those who have reserved a seat at the table. If possible, we’ll also have individual name cards.
 
We hope you like the tools. Looking forward to seeing you at SMX West!

Last Call - SMX West Next Week in Santa Clara

Tuesday, February 19th, 2008

Search Marketing Expo - SMX West, the conference only the editors of Search Engine Land could bring you, is just a week away. Don’t miss out. Register today.

Join the more than 1600 search marketers from more than 800 companies who will attend SMX West for cutting-edge SEO and PPC content, insightful keynotes and community-building networking events. Check out the agenda. Three days and more than 50 sessions of techniques and know-how you’ll put to use right away…and long after SMX West concludes. Join us in Santa Clara, CA, for SMX West February 26-28.

Need more details? Read on:

It’s not too late to save. Register today at SMXWest.com or by calling 1-877-242-5242 and save $200 off the all-access, on-site rate.

SMX West Links: Home | Agenda | Register | Who’s Coming | Exhibiting Companies | Guarantee | Bonus Offers | What to Expect

Bonus Offer: Register now and you get a special bonus offer– 3 free months of SEOmoz Premium Content with your paid annual subscription


Only 2 Weeks Until SMX West - Register Today!

Monday, February 11th, 2008

Procrastinators. Most of us.

Good news is there’s still time to register for Search Marketing Expo - SMX West in Santa Clara, CA. But time is running out, so register today and join the search marketers from more than 500 companies who will attend SMX West.

SMX West will deliver cutting-edge SEO and PPC content, insightful keynotes, and community-building networking events for an experience like none other.

Content (See the full agenda and listen to the audio descriptions)

  • Video, Images & Blended Results
  • Decrypting Quality Scores
  • Copywriting For Search Success
  • Search Insights
  • SEO and Linking
  • Search Ads & Behavioral Targeting
  • Unraveling URLs & Demystifying Domains
  • Analytics and Usability Surveys
  • SEO & Social Media Marketing
  • and more

Keynotes (more info here)
Search 3.0, Search 4.0 & Beyond
Louis Monier: Past, Present & Future Of Search
Generation Next: Search In The Coming Decade

Community (more info here)
SMX does networking right. Make new connections and meet old friends at a variety of functions including networking lunches, our very own SMX Bash networking receptions, and new to West is the SMX Search Bowl complete with Tailgate Party. Also, don’t miss Google Groove @ SMX, which promises to take networking and fun to the next level.

Check out all the activities and the sponsoring and exhibiting companies.

Don’t wait any longer! Register today and you save $200 on an All Access Pass compared to the on site rate.

Want to Learn More? Read on:

SMX West Links:
Home | Agenda | Register | Who’s Coming | Exhibiting Companies
Guarantee | Bonus Offers

Bonus Offer: Register now and you get a special bonus offer– 3 free months of SEOmoz Premium Content with your paid annual subscription

“Google Groove” Added To SMX West Networking Events!

Monday, February 4th, 2008

We’re pleased to announce a significant addition to the line up of networking events at Search Marketing Expo - SMX West.

The good folks at Google will be hosting the all new Google Groove @ SMX on Wednesday, February 27. You’ll be able to celebrate all you’ve learned about search marketing and network with those you’ve met. Libations and good times will be served.

Check out all of the networking activities at SMX West including the SMX Bash (Feb. 25), SMX Search Bowl & Tailgate Party (Feb. 26), and the Expo Hall Networking Reception (Feb. 27) on our Events & Parties page.

All networking events — Google Groove, SMX Bash, SMX Search Bowl, and Expo Hall Reception — are open to all SMX All Access and Networking Pass attendees only. So register for SMX West today and come join the fun!

Want to Learn More? Read on:

  • SMX West 2008 Agenda Up: 3 Days, More Than 50 Sessions!
  • Glimpse The Future Of Search At SMX West
  • Download the SMX West brochure PDF
  • Audio Descriptions Added to SMX West Agenda
  • What others say about SMX West.
  • BONUS offers: Check out the goodies you get just for registering
  • SMX Search Bowl: Nominate Search Marketers To Take On Search Engines In Quiz!
  • SMX West Links:
    Home | Agenda | Register | Who’s Coming | Exhibiting Companies
    Guarantee | Bonus Offers

    Bonus Offer: Register now and you get a special bonus offer– 3 free months of SEOmoz Premium Content with your paid annual subscription. Check out the details here.