Archive for the ‘SMX Travel’ Category

Travel & Hospitality Marketers: Last Call For SMX Travel In Orlando

Sunday, November 4th, 2007

Don’t miss the opportunity to attend SMX Travel @ PhoCusWright if you are responsible for driving online travel sales or managing the people who do. SMX Travel happens November 12-13 in Orlando, FL! Register today and secure your place.

SMX Travel is designed for online marketers who want to dive deep into the travel vertical, and delivers techniques and best practices you’ll implement immediately to improve the effectiveness of your search marketing.

This two day event covers the latest organic and paid search advertising intelligence from leading travel search specialists. Sessions include:

- Optimizing the Paid/Organic Mix: Successful Strategies for Maximizing Travel Search Marketing ROI
- Those Who Do…Tell: Effective Travel SEM Case Studies
- How Consumers Use Search in Travel

Get answers to the questions that have been stumping you at these interactive sessions:
- Meet the Search Engines - Google, Yahoo! and Microsoft
- Meet the Travel Meta Search Engines - Farecast, Sidestep & Kayak
- “How ya doing?” Critiques, Appraisals and Kudos from Travel SEM Experts (Two sessions!)

Check out the full agenda.

You’ll also participate in sessions from leading SEM media and tools providers including Yahoo!, ComScore and Hitwise.

Search Engine Land Executive Editor Chris Sherman programmed SMX Travel in cooperation with analysts at PhoCusWright, which has been providing strategic intelligence to the online travel industry for nearly 15 years. Chris is well known by search marketers, having programmed scores of leading search marketing events and written several books on search marketing, including “Google Power: Unleash the Full Power of Google,” published by McGraw-Hill.

See the full agenda and speaker line up for SMX Travel @ PhoCusWright and register today.

Sneak Preview: SMX Travel Coming To Orlando In November

Friday, October 19th, 2007

Attend SMX Travel @ PhoCusWright if you are responsible for driving online travel sales or managing the people who do.

SMX Travel is designed for online marketers who want to dive deep into the travel vertical, and delivers techniques and best practices you’ll implement immediately to improve the effectiveness of your search marketing.

Register today for SMX Travel November 12-13 in Orlando!

This two day event covers latest organic and paid search advertising intelligence from leading travel search specialists. Sessions include:
- Optimizing the Paid/Organic Mix: Successful Strategies for Maximizing Travel Search Marketing ROI
- Those Who Do…Tell: Effective Travel SEM Case Studies
- How Consumers Use Search in Travel

Get answers to the questions that have been stumping you at these interactive sessions:
- Meet the Search Engines
- Meet the Travel Meta Search Engines
- “How ya doing?” Critiques, Appraisals and Kudos from Travel SEM Experts (Two sessions!)

Check out the full agenda.

You’ll also participate in sessions from leading SEM media and tools providers including Yahoo!, ComScore and Hitwise.

Search Engine Land Executive Editor Chris Sherman programmed SMX Travel in cooperation with analysts at PhoCusWright, which has been providing strategic intelligence to the online travel industry for nearly 15 years. Chris is well known by search marketers, having programmed scores of leading search marketing events and written several books on search marketing, including “Google Power: Unleash the Full Power of Google,” published by McGraw-Hill.

See the full agenda and speaker line up for SMX Travel @ PhoCusWright. The rate increases October 31. Register now and save $100 off the full price!


Six SMX Events In 30 Days…One For You

Sunday, October 14th, 2007

Call us crazy, but we’re about to kick off the most ambitious schedule of search marketing events ever. We hope to see you at one of Search Marketing Expo - SMX events taking place in Europe, South America and the United States in the next 30 days.  Here are details.

SMX Social Media takes place this Tuesday and Wednesday (October 16-17) in New York City. There are still a few tickets left for this event exploring the cutting edge topic of social media marketing. Check out the agenda here and register.

The next stop kicks off the SMX World Tour with SMX Buenos Aires (October 24) and SMX Santiago (October 25-26). We’re pleased to be offering these Spanish-language events, which are among the first in Argentina and Chile to dive deep into the topic of search marketing.

Then its off to Sweden for the inaugural SMX Stockholm (October 31-November 1). Chris Sherman has programmed an outstanding show that combines local knowledge and international perspective. See the agenda. Register now.

Travel search marketing is the sole focus of SMX Travel. We’re teaming with the premier online travel intelligence provider PhoCusWright to produce the most concentrated program specifically on travel search marketing ever. See the agenda for this two-day program in Orlando, FL November 12-13. Then register here.

SMX London concludes our 2007 schedule November 15-16. This two-day conference and expo will expose marketers to actionable search marketing tips and techniques, as well as the winning strategies for orchestrating campaigns and measuring results.

Don’t miss the opportunity to attend an SMX event that is right for you this autumn. We look forward to meeting you at Search Marketing Expo.
 

SMX News August 2007: Local & Mobile “Early Bird” Sticking Around, Social Show Focus, A Preview of Travel

Thursday, August 16th, 2007

We heard from several people last night that the early bird registration for Search Marketing Expo - SMX Local & Mobile snuck up on them. Spotting what may be a trend, we’re extending the early bird rate until close of business on Friday. Register now for only $995! You’ll save $200.

Local and mobile search are two of the hottest topics in interactive marketing today. And SMX Local & Mobile is the only event dedicated to sharing the strategies and tactics that search marketers and their managers need to know to take advantage of the opportunity. Check out the full agenda here and the descriptions of these featured sessions:

The Future of LoMo: When Technologies Collide
Understanding Intent: What Local/Mobile Searchers Want
Mobile Search: Beyond 10 Blue Links
SEO Best Practices for Local Search
Advertising Options for Local Search

SMX Local & Mobile keynote speaker is Peter Horan, one of the sharpest and most experienced minds in interactive media and marketing. Peter is CEO of IAC Media & Advertising, where he’s responsible for the strategic growth of the IAC’s Media & Advertising businesses including Ask.com and Citysearch — both significant players in local search.

Don’t miss the only show focusing 100% on local and mobile search - SMX Local & Mobile, October 1-2 in Denver. Register today and save $200.

SMX Social Media: Focus On Tactics

We got a question this week about SMX Social Media, which will be held October 16-17 in New York City. The writer wanted to know if the conference “addresses the concepts and practices of social media as marketing channels.”

Danny Sullivan, who is co-chairing the conference, answered this way: “I think you’re asking, is this meant to get you thinking about social media or actually diving in on tactics you can use. It’s very heavy on tactics. We assume you’re already convinced about social media, so we mainly focused on telling you how to promote in various ways.”

Convinced social media is the way to reach audiences who are tuning out traditional media? Need actionable information on leveraging social media platforms? SMX Social media is for you. Check out the full agenda here. Then register.

Sneak Preview Webcast for SMX Travel @ PhocusWright

We’re jazzed about our partnership with the leading information source for the online travel industry, PhoCusWright, on the SMX Travel show. SMX Travel will be in Orlando November 12-13. Chris Sherman is programming this show and has begun confirming speakers. Check out the full agenda here.

Curious about the content we’ll present at SMX Travel? Register for the August 30 webcast Online Travel Search: Tapping into Consumer Trends for a preview. Registration for the webcast is free.

Stockholm & London Agenda Progress

The agendas for the Oct. 31-Nov. 1 SMX Stockholm and November 15-16 SMX London shows will be posted at the end of the month. We’ll have more to say about that in the September SMX News.


 

Now Accepting Speaking Pitches for SMX Local/Mobile, Social & Travel

Wednesday, July 25th, 2007

We’re now accepting speaking proposals for these three shows:

Please note that the agenda is final for all three shows, and we will only consider pitches for specific panels. There are a limited number of openings, and we expect to fill them quickly, so don’t delay if you want to be considered.

Ready to pitch? Click over to our SMX Speaker Pitch Form and follow the instructions there.